My Work

Rhode Audit

I conducted a digital marketing analysis of Rhode's social media to evaluate engagement, posting strategy, and content performance. I also compared Rhode with competitors such as Glossier and Drunk Elephant and developed strategic recommendations to improve audience engagement and platform growth.

product launch

For a marketing entrepreneurship project, I created Green Glow Co., a functional wellness beverage brand to support energy, skin health, and gut health. The project included developing the product concept, brand identity, target audience, and marketing strategy for launching the brand within the growing wellness beverage market.